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Location: Jacksonville, Florida, United States

Tuesday, November 08, 2005

A Richter & Co. Salesman Sample

For all the collectors and fans of Richter & Co. luggage labels, I thought you would enjoy taking a look at this beautiful and possibly unique salesman sample that recently was auctioned by Swann Galleries in New York City.

It was common for salesman from various printing companies to visit hotels and show off their latest creations, and these meetings generally led to more label commissions including reprints and/or redesigns of existing labels. These salesman samples were printed on silk so that they could be rolled up and easily transported. The Richter labels shown here are primarily the work of Mario Borgoni, but there are also labels designed by J. Paschal in this grouping. Hopefully, this will help you to reference labels from your own collection and shed new light on the process of how these labels were created. By the way, the sample sold for $3400!

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